Johnnie Walker
Diageo owns this renowned brand of Scotch whisky which originated in 
Kilmarnock, Ayrshire located in Scotland. It is the most widely distributed blended Scotch whisky brand spanning the globe and is sold in almost all the countries with annual sales of more than 130 million bottles.
It encompasses of five distinct blends, each having its own unique history, personality and story to tell. The quality and consistency of the flavors of this whisky has given it a long run of more than 200 years.
History:
The Johnnie Walker Brand, which was formerly known as “Walker’s Kilmarnock Whisky” can rightly be regarded as the John Jonnie Walker’s legacy which initiated the moment he started selling whisky in his Ayrshire, Scotland’s grocer shop. Though, he made the brand popular but the right credit for making it one of the most popular brands across the world goes to his son and grandson Alexander Walker and Alexander Walker II. Under the leadership of John Walker, the whisky sales accounted for about 8% of the total firm’s income, but when John Walker was about to pass the ownership of the company to his own sons, this amount raised to about 90 – 95%.
The iconic square bottle of Johnnie Walker whisky was introduced in 1870 by Alexander Walker. This enhanced productivity as there were fewer broken bottles and more bottles can be arranged in same space. Another characteristic feature of the bottle is its unique label applied at 24 degrees angle which results in larger and more visible text on the label.
In 1908, under the Managing Directorship of James Stevenson, the name of the Whisky was changed to Johnnie Walker Whisky from Walker’s Kilmarnock Whiskies. Along with this, a slogan “Born 1820 – Still Going Strong” was created and was placed along the striding man, which was a figure created in the honor of the founder of the whisky and was used in all the advertisements.
Blends of the Whisky
For a major part of its history, only a limited number of blends were offered by Johnnie Walker, however, in the recent years, there are various limited and special bottling. The standard blends of the whisky include:
Red & Cola
It is sold in cans like beer and is a premix of Cola and Red Label.
Johnnie Walker Swing
The characteristic feature of this blend it is unique bottle whose distinctive bottom lets it rock back and forth. This was the last blend of Alexander II, and is as sweet as bourbon and possesses a high proportion of Speyside Malts uniquely complimented by the malts from the Islay and northern Highlands.
Red Label
It is an amazing blend of 35 malt and grain whiskies with 40% ABV. It is 
basically intended for making the mixed drinks. As per William Manchester, it was Winston Churchill’s favorite drink who used to mix it with soda.
It is the best selling Scotch Whisky across the globe and is renowned for its characterful and bold taste, and even when it is mixed for use it shines through. It is one flavor that has never been compromised by the Walker family, who has used its encyclopedic knowledge of the malts of the Scotland to create a blend which can have a universal appeal.
It possesses an astounding combination of peaty dark whiskies of the west coast and light whiskies from the east coast of Scotland, which results in an outstanding depth of flavor. The taste wonderfully travels right across your palate to give a rich and deep flavor experience which cannot be delivered by any other whisky. This makes it one of the best whiskies in the world.
Black Label
It is a blend of 40 whiskies with 40% ABV each aged for a minimum of 12 years. This whisky originated in 1870 as “Johnnie Walker Black Label”, but 
in 1909 it was renamed as “Black Label”. In fact, experts consider it as the utmost and ultimate “Scotch Deluxe Whisky” a
benchmark with which all other whiskies are measured.
Each bottle of Black Label draws the whiskies from the Scotland’s finest distilleries matured perfectly in the best whisky casks. Owing to the intricacies of location, climate and wood, each whisky gets aged in a slightly different manner. Even today, the blend has maintained its smoothness and richness as it was in its initial days.
Double Black Label
It’s a new addition to the Johnnie Walker family of whiskies.
With Black 
label as the blueprint,
this whisky was created by adding some matured a few deeply charred oak casks and heavily peated malts.
Green Label
Drawn from all four corners of Scotland, this blended whisky is created 
from these four malts for delivering intensity, substance and depth. Each of these malts is matured for a minimum of 15 years and its naturally vibrant flavors provide an unparalleled experience. The malts used to create this whisky deliver the characteristic smoothness and key taste influence for which it is famous. The four signature malts include:
Talisker gives it the depth and power of character.
Caol Ila contributes intensity and mystery.
Cragganmore gives it sweet maltiness
Linkwood gives it a final touch of finesse
Gold Label
It is a blend of more than 15 single malts and has 40% ABV. This whisky 
blend was derived from the blending notes of Alexander Walker II to commemorate the centenary of Johnnie Walker. However, the original efforts of Alexander Walker II got thwarted because of the shortage of malts after World War 1. It is commonly matured for 15 to 18 years.
This whisky was first blended in 1920 to celebrate 100 years of the brand and its blend was a well-kept secret till 1990 after which it was made available outside the company. The distinctively luxurious, sweet and smooth character of this whisky gives it a refined quality and stylish elegance.
This whisky is extensively crafted by suing whiskies like CLYNELISH which gives a creamy texture and honeyed flavor whilst retaining the signature smokiness of the JOHNNIE WALKER, and CARDHU gives it the smooth yet strong oak and malt flavors.
With its old gold glints and rich gold color, it reveals a deep, round and full nose. There are the notes of soft toffee and raisins, light cream and fresh malt. Its palate is broad and rich with honeyed spices and full malt flavors with marzipan and almonds that lead to an astonishing creaminess. The finish is satisfyingly long and multi-dimensional.
Blue Label
Aged for 25 long years, this premium whisky with 40% ABV is blended 
especially for recreating the authentic taste and character of some of the earliest whisky blends that were created in 19th century giving it a peaty rich taste combined with outstandingly malty and smooth flavor. Every bottle of Blue Label is sold with a certificate of authenticity with a unique serial number and in a silk-lined box.
This pinnacle whisky, and epitome of blending this whisky from the House of Walker was created in the finest, hand-selected and rarest casks for reflecting the early 19th century style of whiskies with an exceptional flavor, character and quality. Its character is not just incredibly smooth, powerful and complex but is unique as well. It also possesses the signature smokiness of Johnnie Walker.