Signature

Exquisitely aged premium whiskies from the Highland and Islay regions of Scotland are combined ideally with some of the finest and aged Indian malts to produce McDowell Signature Whisky. All these are blended for longer period of time to extract the perfect essence from different scotches for delivering excellence in every sip. Since its launch, Signature has completely redefined the premium whiskies in the Indian subcontinent. Signature has been rewarded with several accolades for its distinct and daring taste. These include Concurs Mondial De Bruxelles’s Bronze, best-in-class award and silver at International Wine and Spirits competition while Gold at the International Whisky Competition held at Chicago in 2010. The growing popularity and wide acceptance of the brand has made it a “millionaire” brand with over one million sales per year.

The physical identity of the brand played a considerable role in creating an exclusive, aspirational and premium imagery for it. Though, Signature is comparatively stylish, modern and young but it has always exuded a great sense of sophistication and taste. The taste offered by Signature is bold and stands out, and this is one of the reasons that it gives a first-rate experience which reflects the individuality of the consumer.

Also, Signature got itself associated with some of the premium lifestyle events held in the country, like Signature IPL Nights in which the famous cricketers, glitterati and all the big names from the world of glamour party together, McDowell Signature Indian Derby which is a prominent racing event of the country known for its perfect blend of glamour and bold racing, and the annual Signature Fashion Tour in which the supermodels and the best designers of the country participate. Like the Signature Premium Whisky, these events are creative, unique, and famous and embody a bold spirit. The two flavours of Signature which have gained immense popularity include:

• Premium Grain Whisky
• Rare Aged Whisky